When you were in your early 20s, making your way up and down the East coast, hitting every bar on the strip with your friends, you spent many late nights at the local diner. Everyone gets hungry after a night of partying, and the options are limited at that hour. Now that you are older, those days are long gone, with an occasionally exception. Instead of thinking about the stops on the bar crawl, you are thinking of a good location to start your own business. Though you have a degree in communications, being a business owner has always been the goal, and you finally have a golden idea.
Across the street from the main campus of the most prolific university in the area, there is a plaza with lunch places, a hair salon, a dollar store and one of the more popular bars. At one end of this strip of businesses is a vacant space. The size looks perfect, and the asking price is reasonable. You are going to go for it, and the dine-in/delivery chicken coup is going to be huge if you can get the word out.
What better way to get people’s attention than printing up menus and a list of the grand opening specials. Be sure to use your high-grade laser printer to have more options as far as the type of paper. Perhaps use glossy paper to print the actual menu, then standard paper for coupons. Nothing brings in the masses like good food at a good price!
Doing the advertising with your own printer will save an abundance of money, this is important when starting a business from scratch. Be sure to use big letters when noting the hours of operation, and display that you deliver until 4 AM. The entrees, snacks, appetizers, beverages and the array of sauces will attract people drunk or sober, but it’s the late hours that will separate you from the other guys.